"Muttire"
|
|
Codes and Conventions
Your browser does not support viewing this document. Click here to download the document.
Audience Classification
c1_activity_group_task_rosie_and_joe.docx | |
File Size: | 325 kb |
File Type: | docx |
Research Methods
research_methods.docx | |
File Size: | 12 kb |
File Type: | docx |
Audience Research: Honda Ad
Using the questionnaire at this link: https://www.surveymonkey.com/r/WJVWHM9 I could determine that the typical person that this ad appeals to mostly males between the age of 20-50. This person may be a car enthusiast, however it could also be family man. It could be possible that many more would be likely to buy the product after seeing the advert because many of the participants of the survey enjoyed the advert, and so their interest may have been piqued.
Ad Regulation
The main regulation company ion the UK is the ASA (Advertising Standards Authority). It's role is to take in complaints from viewers and either keep, change or remove the advert in question. There are also certain rules behind certain products. Three examples are: Alcoholic drinks can only be considered "low in alcohol" if they are 0.5%-1.2% alcohol by volume, gambling ads cannot be suggestive towards peer pressure and car adverts cannot have any scenes that shows erratic or irresponsible driving.
Persuasion Techniques
advert_persusion_techniques.docx | |
File Size: | 12 kb |
File Type: | docx |
Celebrity Endorsement
Celebrities and Adverts they have been in:
George Clooney (Espresso) Arnold Schwarzenegger (Compare the Market)
Taylor Swift (Diet Coke) Idris Elba (Sky) Ronaldo and Nadal (Nike) Usain Bolt and Aguero (Puma)
Jenson Button (Santander)
George Clooney (Espresso) Arnold Schwarzenegger (Compare the Market)
Taylor Swift (Diet Coke) Idris Elba (Sky) Ronaldo and Nadal (Nike) Usain Bolt and Aguero (Puma)
Jenson Button (Santander)
celebrity_endorsment.docx | |
File Size: | 12 kb |
File Type: | docx |
Filmed Essay: Script
Your browser does not support viewing this document. Click here to download the document.
Filmed Essay: Final video
Advertisement Regulation Booklet
advertisement_regulation_booklet.docx | |
File Size: | 130 kb |
File Type: | docx |